This week in links - week 33, 2009

Many organizations understand that Web 2.0 is where they need to go – but I don’t think they have any idea how much of a spotlight it will shine on their organization’s culture and real values (not the ones in the Mission Statement – the ones that actually get acted out day to day). What it comes down to is: Does your culture walk the walk of what Web 2.0 promises? Are you trandsparent? Do you value Innovation? Are you open platform? Do you value and SUPPORT collaboration and knowledge sharing?
  • Only 17% have no understanding of what Enterprise 2.0 is;
  • Linkedin is twice as popular as Facebook for business networking;
  • 71% agree that it is easier to locate "knowledge" on the web than to find it within their internal systems;
  • Only 29% are extending their collaboration tools and project sites beyond the firewall;
  • 40% feel that it is important to have Enterprise 2.0 capabilities within their document management suite, with SharePoint TeamSites cited as the most likely collaboration platform to enable this.
Download the AIIM Collaboration and Enterprise 2.0 research.
"Take this E2.0 Pill" by Mary Abraham:
So, if you’re serious about E2.0 adoption, you’re going to have to get serious about change management. You’re going to have to focus on building relationships. In addition, Dennis Stevenson suggests that “driving change in people is about motivating them to want to change.” Think about what motivates your potential users. Help them answer their first question: “What’s in it for me?” And then figure out how to support them as they begin to use the tool. After all, you’re not just trying to recruit users, you’re trying to create social media advocates who will help E2.0 go viral behind your firewall.
"Ten top issues in adopting enterprise social computing" by Dion Hinchcliffe:
  • Lack of social media literacy amongst workers.
  • A perception that social tools won’t work well in a particular industry.
  • Social software is still perceived as too risky to use for core business activities.
  • Can’t get enough senior executives engaged with social tools.
  • There is vapor lock between IT and the social computing initiative.
  • Need to prove ROI before there will be support for social software.
  • Security concerns are holding up pilot projects/adoption plans.
  • The needs around community management have come as a surprise.
  • Difficulties sustaining external engagement-
  • Struggling to survive due to unexpected success.

Oscar BergChange, Collaboration, Enterprise 2.0, Knowledge Management, Web 2.0