Download chapter one of Andrew McAfees new book

The introduction promises a great deal and I am looking forward to read the entire book in print (which will be available in mid November):

"It’s a book about how businesses are using a new set of technologies that appeared over the past few years on the Internet. To many people, these tools seemed so novel and important that they merited a whole new version number for the Web; Web 2.0 was created to describe them, and to highlight their impact on the Internet.

I coined the term Enterprise 2.0 to describe how these same technologies could be used on organizations’ intranets and extranets, and to convey the impact they would have on business.

...the technologies of Web 2.0 and Enterprise 2.0 have the wonderful property of causing patterns and structure to appear over time, even though they’re not specified up front.

I know that the subtitle of this book—New Collaborative Tools for Your Organization’s Toughest Challenges—is a bold one, but I honestly believe it’s
warranted.

I’ll present a road map for success, concentrating on the roles played by business leaders—managers and executives outside the IT department. These leaders are the most important constituency for successful use of the newly available technologies of Enterprise 2.0; this book will reveal why this is, and how and where business leaders can most effectively intervene in order to gain access to the benefits offered by these tools."

You can download chapter one here. Just register your name and e-mail.