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Thursday, July 23, 2015

Book review: Digital Success or Digital Disaster

12:37:00 PM Posted by Oscar Berg No comments
Governance. It is a word that commands respect. Perhaps this is why so many in the world of corporate communication shy away from it. I have none other explanation for the sorry state of most intranets I have seen. By doing so, they fail to realize that it's important to have a good governance framework in place to get adoption and ROI from a digital solution such as an intranet. Many intranet owners still to put their bets on the technology itself, hoping it will 'automagically' be adopted by the intended users and then be used by everyone in structured and organized ways. We all know it doesn't work that way. People don't work that way.

If you want to succeed with your intranet, or any digital solution, you will need to put an effective governance in place. An effective governance does essentially one thing: it helps people who develop or use the intranet make the right decisions, aligning with the strategy behind the intranet. As intranet pioneer Mark Morrell expresses it:
"One vital factor applies to all great intranets. It is having a strong governance framework that supports an intranet strategy, aligned with the organisation’s strategy."
This may sound like common sense, but a quote from the book "The Knowing-Doing Gap" (well worth a read) is relevant in this context:
"It is interesting how uncommon common sense is in its implementation" 
In his book "Digital Success or Digital Disaster", Mark Morrell shares a lot of insights and practical tips on intranet governance derived from his long experience from managing a large intranet at BT, and from advising other organizations on intranet governance. As the title suggests, he shares lessons learned which can help you avoid digital disaster and take the road to digital success instead.

If you are working with intranets, maybe as intranet product owner or intranet manager, I am you will find Mark's book useful. If you are new to intranet governance, you will probably appreciate the introduction Mark gives to intranet governance, covering important aspects such as what it is and why it is needed, what components an intranet governance framework must include, and what you should consider when creating one that fits your organization. If you already have a working intranet governance in place why not make a sanity check using Mark's 7 principles for creating a good governance framework? I am sure you will spot improvement opportunities that can make your intranet even more successful.

You can read more about the book and find out where to buy it on Mark's web site.


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