“Enterprise 2.0 is all about using technology to bring brains together effectively.”
Andrew McAfee, Associate Professor Harvard Business SchoolThe Internet and the web in particular has enabled a shift in how people communicate with each other, enabling rich and frequent two-way communication with unpreceded reach, immediacy, usability, and accessibility. In short, the costs of communication have collapsed.
Many businesses are today facing increasing competition and a rapidly changing business environment, to a large extent due to the impact of the Internet. Operational efficiency will still be important, but it won’t be enough to create competitive advantage. Instead, businesses will increasingly depend in their ability to quickly adapt to a changing environment, to innovate more and at greater speed, and to collaborate with virtually anyone across organizational, geographical and cultural borders.
Enterprise 2.0 is a term for business practices and technologies originating from the social web - such as blogs, wikis, feeds and social networking - which can be used to improve communication, findability and discovery of information, knowledge sharing, collaboration and innovation within an enterprise. Successful implementation of Web 2.0 and social technologies in an enterprise context starts with an understanding of the values, principles, culture and human behaviors that make communication, sharing and collaboration happen in a natural way across barriers such as organization, time, culture, and location. Openness, transparency, trust, dialog, recognition and participation are key principles of Enterprise 2.0.