Envisioning and shaping the future of work and business.

Friday, July 3, 2009

This week in links - week 27, 2009

This is it, now I'm finally leaving for a well-deserved vacation. Enjoy the summer, everybody!

...for most of us to really get strategic value from social business, we'll need to understand the ground rules. In other words, let's ask and answer the tough questions in making this transition:
  • Are social business activities generally better than non-social business activities?
  • How does having a social business help the bottom line and the long-term health of an organization?
  • What, in the end, does "taking a business social" really mean?
To answer these questions, and to put some of the meaning back into the social Web, here are 12 rules that can help you focus on what really matters and how to access the fundamental value inherent in social business:
  1. Social businesses are made of people
  2. The right tools and infrastructure naturally enable good social business
  3. Foster conversations with your customers, partners, employees, and everyone else that's interested
  4. Popular social channels and services are important but are the smaller part of the social business story
  5. Put the community first
  6. Add a social dimension to your business processes
  7. Rethink your views on intellectual property in a highly social world
  8. You manage to what you measure; use a social yardstick
  9. Do not use social channels for traditional push communication
  10. Censorship kills participation
  11. If you're not sure where your organization ends and the network begins, you're doing it right
  12. Healthy social businesses explicitly extract value from the network
The intranet currently forms an integral part of the internal communication strategy in most organizations as an information provider and collaboration tool. But social media also allows collaboration, dialogue, documentation and much more, at a lower cost and with much less back-end work involved.

One aspect that social media is already to existing intranets across the globe, says Marshall, is the improvements it can make to existing tasks. One aspect that social media is already to existing intranets across the globe, says Marshall, is the improvements it can make to existing tasks. “I spent years in knowledge management trying to get interest in employee directories that included individual profiles, personal networks, skills and interests but didn't get very far. Now employees are asking me, 'why can't we have an internal Facebook?'" Over time this will drag corporate phonebooks into the 21st century and hopefully put the emphasis back where it belongs - on the people and relationships behind the information rather than a bunch of documents and pages.
"A Corporate Guide For Social Media" by Joshua-Michele Ross:
...here is a set of guidelines for corporations considering how to integrate social media in the workplace:
  • Lead by example
  • Build your policies around job performance, not fuzzy concerns about productivity
  • Encourage responsible use
  • Grant Equal Access
  • Provide Training
  • Begin from a Position of Trust


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