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Monday, June 22, 2009

Social Media Marketing Hall of Shame

2:54:00 PM Posted by Oscar Berg No comments
If there is such thing as a Social Media Marketing Hall of Shame, expect to meetthe furniture store Habitat there. The following is from Social Media Today:
@HabitatUK turned up on Twitter a couple of days ago, and decided to use trending topic #hashtags at the start of their tweets to get noticed. They used ones that had absolutely nothing to do with furniture, decorating, or shopping, but obviously the top hashtags for Thursday evening AEST such as #iPhone #mms #Apple and even Australia’s Masterchef contestant who got voted off #Poh. I found these on Twitter Search:

Just to really add insult to injury, HabitatUK even used an Iranian election hashtag, and threw one in for True Blood fans too, both trying to get people to signup to a database.

Shame, shame, shame, shame, shame on you Habitat.

I don't believe that Habitat made this all by themselves. So, I expect to see the agency that helped Habitat with this spamming campaign to get sued by Habitat. Big time.


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