Envisioning and shaping the future of work and business.

Friday, February 20, 2009

This week in links - week 8, 2009

9:54:00 PM Posted by Oscar Berg , 2 comments

For some reason I (@oscarberg) decided that micro-blogging (a.k.a. Twitter) deserved all the attention this week.

"Twitter Is Now a Must in the Enterprise" by Jason Meserve, Network World:
"I've been able to connect with some existing customers as well as people who have Tweeted about network management solutions," Williams says. "I've even gotten a few people to trial our software."

Got a technical question that needs answering? If you have a big enough following on Twitter or Facebook and/or belong to certain groups on LinkedIn, posing your question to these groups can be a timesaver.

Twitter and its many associated applications can help you keep tabs on the world around you or at least direct your attention to what is most important.
Fact is, microblogging is not simply a super cool form of communication (a la SMS speak of teenagers but for 18+ (average Tweeter is 31!)). It fills a real need for almost realtime communication. If you want to know what people are paying attention to at the moment, you use the Twitter search instead of Google. Next time a plane touches down on the Hudson River make sure you are watching your Twitter stream instead of waiting for images to appear on CNN. So, microblogging will not go away. 

What I am trying to understand is if microblogging as it stands at the moment is actually scalable, not in terms of technology but behavior and usage.
Twitter is changing the face of social media, which in-turn has reinvented the Internet. The story of U.S. Airways flight 1549 landing in the Hudson River was broken on Twitter, more than 10 minutes before CNN had the story. Ditto the Mumbai bombings which triggered an onslaught of 'tweets' at an estimated rate of 900 per minute during the height of the crisis.

As it transforms social media, Twitter is helping to reinvigorate the corporate intranet. At Prescient Digital Media we use a Twitter-like platform called Yammer. It's free to use and myself and other staff are using it to keep abreast of each other's work and activities.

In Twitter the conversation is intense and there’s 100’s of updates every minute.

This is a new era in public interest!
Finally, here's a information graphic showing the history of micro-blogging (click to enlarge):


Post a Comment