As a consequence, companies will also look more seriously into how they can use social media - which can be very cheap and effective. It is essentially about letting the consumers do the job for them and it can be extremely effective as we as consumers speak and engage directly with other consumers.
Simply put, the recession will force companies to use their money more wisely. A lot of business people have previously been sceptical towards the web because they have not understood that it can help them to earn money and save money at the same time. Now they will be forced to see and take advantage of the opportunities that the web presents to them.