- There will be an increasing pressure to use online collaboration tools for collaborating across organizational units and locations. The main drivers will be the need for cutting costs related to traveling and the opportunity to reduce "redundant" competencies.
- SaaS will be rapidly adopted as it enables an organization to share financial costs and risks with other organizations. Development of custom IT solutions will decrease dramatically.
- There will be no major upgrades of operating systems, enterprise applications or productivity applications such as Microsoft Office unless absolutely necessary.
- Open source will be considered as an attractive alternative to expensive commercial software for productivity apps (Open Office vs Microsoft Office).
- All bread-and-butter IT services will be outsourced.
Considering that marketing investments will probably be aimed at online communication channels rather than offline communication channels due to cost-efficiency reasons, it seems as companies such as Google might actually face more stable future during the coming 2-3 years than companies such as Microsoft or IBM.