The recipe to stop wide-spread content theft ("piracy") is so damn simple - it's about creating the right offer:
- Creating a great user experience, with fast and easy access to content and superior content quality
- Setting a price that consumers find attractive and that reflects that reproduction and distribution of content is basically free today.
- Providing value adding services to those who buy the content.
The right offer will kill piracy, in the same way as bad user experiences has killed DRM.